Bruins Need Geekie to Rediscover Scoring Touch

When the Boston Bruins signed Morgan Geekie to a six-year, $33 million contract extension last season, it immediately looked like it could be one of the biggest steals in the NHL. Geekie was in the midst of his second consecutive 30-plus-goal campaign and would ultimately record career highs in every statistical category last season, including 81 regular-season games, 39 goals, 29 assists and 68 points. This season, however, things aren’t going quite as well for Geekie in terms of goal-scoring and the Bruins are going to need more out of him moving forward.

In 14 games this season, Geekie has tallied a respectable nine points. On the surface, this is fine production for a second-line winger, especially one making just $5.5 million annually. In reality, though, the Bruins signed Geekie to a long-term extension because he offered top-end NHL goal-scoring with one of the most elite shots in the world. This season, only one of Geekie’s nine points has been a goal.

It was easy to look at the 22% shooting percentage Geekie recorded during his breakout 2024-25 campaign that saw him score 33 goals and 57 points in 77 games and assume it wouldn’t be something he could replicate. Up to that point in his career, he had averaged a career shooting percentage of 11.4% in the NHL. Impressively enough, though, Geekie recorded a 21.5% shooting percentage last season, indicating that his success may not have been an anomaly after all.

This season, Geekie’s shooting percentage is actually lower than his career average at a paltry 5.9%, his lowest mark thus far in the NHL, edging out his 7.2% mark from the 2021-22 season. One possible reason for this decline could be that Geekie is attempting nearly one fewer shot per game on net than he did a season ago, with 50 total shot attempts so far. This season, he’s averaging just 3.57 shot attempts per game, whereas last season, the mark was 4.38. His 2024-25 average was 3.99.

Even worse is the total number of shots Geekie is actually landing on goal this season.

In 14 games, Geekie has recorded just 17 shots on goal, or 1.21 per game. This is a drop from 2.23 shots on goal per game last season and 1.95 shots on goal per game in the 2024-25 season.

It’s unclear exactly what’s gone wrong with Geekie this season, but taking fewer shot attempts and landing so few on target is certainly a good starting point for rectifying things. It’s possible that separating Geekie from David Pastrnak hasn’t done him any favors, especially when Pastrnak went out of his way to provide Geekie prime shooting opportunities while also drawing attention from opposing defenses on any given shift. At the same time, though, Geekie’s shot is good enough that he shouldn’t need Pastrnak to enable him to simply shoot the puck on net more than once per game.

Bruins Succeeding Despite Geekie’s Early Season Struggles

The Bruins are still in good shape in the standings early in the season and there’s a lot to like about how things have gone for them in the early stages of the season. Whether it’s underlying analytics and metrics or the eye test, the consensus is that the Bruins are a team to take seriously this season.

The good news is that even without Geekie’s typical production from the past two seasons, the Bruins are in first place in the Atlantic Division, second place in the Eastern Conference and fourth place in the NHL as a whole. The bad news is they just suffered consecutive losses for just the second time since the opening week of the 2026-27 season and they’ll need to stop the bleeding sooner rather than later to remain atop the Atlantic, especially with the Montreal Canadiens creeping up on them quickly.

Geekie should get back on track at some point this season, but there’s definitely cause for early-season concern about whether he’ll remain a consistent 30-goal scorer for the team at this point. With that said, 14 games isn’t a large sample size, but it’s still over 16% of an 84-game season. It’s time to start identifying consistent trends on the team and capitalizing on the good while fine-tuning the bad. Geekie isn’t the only player who needs to do more for the Bruins, but as their leading goal-scorer from a season ago, there will be a fair bit of attention put on him until things turn around.

At the end of the day, Geekie’s contract still offers tremendous value for the Bruins. If he can find his scoring touch again, he’ll be playing on a bargain of a deal for the foreseeable future. At the same time, though, his 54-point pace is still good value for his annual cap hit and should only continue to get better as top-end contracts continue to increase drastically in the coming years. Ideally, though, he finds a way to land more shots on goal and in the back of the net, making this a moot point.